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Marketing Accountability for Marketing and Non-Marketing Outcomes

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Marketing Accountability for Marketing and Non-Marketing Outcomes - Kumar, V (Editor), and W Stewart, David (Editor), and Malhotra, Naresh K
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Review of Marketing Research pushes the boundaries of marketing--broadening the marketing concept to make the world a better place.

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Marketing Accountability for Marketing and Non-Marketing Outcomes 2021, Emerald Publishing Limited, Bingley

ISBN-13: 9781838675646

Hardcover