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Market Research with Panels: Types, Surveys, Analysis, and Applications

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Market Research with Panels: Types, Surveys, Analysis, and Applications - Günther, Martin, and Vossebein, Ulrich, and Wildner, Raimund
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One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can ...

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Market Research with Panels: Types, Surveys, Analysis, and Applications 2023, Springer, Dordrecht

ISBN-13: 9783658376529

Paperback

Market Research with Panels: Types, Surveys, Analysis, and Applications 2022, Springer, Dordrecht

ISBN-13: 9783658376499

Hardcover