This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy. * In addition to bringing each chapter up-to-date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons ...
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This edition will address critical changes in marketing concepts and strategy, and shed light on what must be done now to remain competitive in a customer-focused, market-driven economy. * In addition to bringing each chapter up-to-date, this new edition will add numerous current topics such as branding, marketing strategy implementation, sales force deployment, value delivery database marketing, CRM, the rise of both outsourcing and strategic alliances, the challenges of globalization and e-commerce, and the lessons learned from the dot-com debacle.
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Add this copy of Market Driven Management: How to Define, Develop and to cart. $2.35, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2002 by John Wiley & Sons.
Add this copy of Market-Driven Management: How to Define, Develop, and to cart. $8.00, very good condition, Sold by Best and Fastest Books rated 5.0 out of 5 stars, ships from Wantage, NJ, UNITED STATES, published 2002 by John Wiley & Sons.
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Add this copy of Market-Driven Management to cart. $49.76, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2002 by John Wiley & Sons.