Kidfluence: The Marketer's Guide to Understanding and Reaching Generation Y-Kids, Tweens, and Teens

Kidfluence provides research on the demographic and socio-cultural trends relating to the youth market and shows marketers and advertisers what works and what doesn't when it comes to communicating with this audience. It includes case studies of a variety of businesses and reveals the most successful trends in designing businesses for kids, marketing to kids and communicating with kids. The book also addresses several of the more sensitive issues surrounding this topic, such as how parents feel about marketing to their kids ... Read More

Kidfluence provides research on the demographic and socio-cultural trends relating to the youth market and shows marketers and advertisers what works and what doesn't when it comes to communicating with this audience. It includes case studies of a variety of businesses and reveals the most successful trends in designing businesses for kids, marketing to kids and communicating with kids. The book also addresses several of the more sensitive issues surrounding this topic, such as how parents feel about marketing to their kids, and manipulation versus fair business. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $28.01 Title: Kidfluence by Sutherland, Anne; Thompson, Beth Publisher: McGraw-Hill Professional Print ISBN: 9780071416221, 0071416226 eText ISBN: 9780071416221 Edition: 2003 1st edition Format: PDF eBook	$28.01 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ