Kidfluence provides research on the demographic and socio-cultural trends relating to the youth market and shows marketers and advertisers what works and what doesn't when it comes to communicating with this audience. It includes case studies of a variety of businesses and reveals the most successful trends in designing businesses for kids, marketing to kids and communicating with kids. The book also addresses several of the more sensitive issues surrounding this topic, such as how parents feel about marketing to their kids ...
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Kidfluence provides research on the demographic and socio-cultural trends relating to the youth market and shows marketers and advertisers what works and what doesn't when it comes to communicating with this audience. It includes case studies of a variety of businesses and reveals the most successful trends in designing businesses for kids, marketing to kids and communicating with kids. The book also addresses several of the more sensitive issues surrounding this topic, such as how parents feel about marketing to their kids, and manipulation versus fair business.
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Add this copy of Kidfluence: the Marketer's Guide to Understanding and to cart. $12.40, very good condition, Sold by Solr Books rated 5.0 out of 5 stars, ships from Skokie, IL, UNITED STATES, published 2003 by McGraw-Hill Companies.
Add this copy of Kidfluence: the Marketer's Guide to Understanding and to cart. $14.04, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2003 by McGraw-Hill Companies.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Kidfluence: the Marketer's Guide to Understanding and to cart. $46.09, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2003 by McGraw-Hill.
