International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers. Read More

This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $38.70 (Expires Jul 16, 2024) 60 Day Rental: $51.60 (Expires Aug 15, 2024) 90 Day Rental: $64.50 (Expires Sep 14, 2024) 120 Day Rental: $77.40 (Expires Oct 14, 2024) 180 Day Rental: $83.85 (Expires Dec 13, 2024) Buy eBook Lifetime Access: $129.00 Title: International Consumer Behavior in the 21st Century by A. Coskun Samli Publisher: Springer Nature Print ISBN: 9781461451242, 1461451248 eText ISBN: 9781461451259 Edition: 2012 2013 edition Format: PDF eBook	$38.70 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ