Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this.
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Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this.
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Add this copy of Identifying Hidden Needs: Creating Breakthrough to cart. $51.65, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2010 by Palgrave MacMillan.
Add this copy of Identifying Hidden Needs: Creating Breakthrough to cart. $61.05, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2010 by Palgrave MacMillan.
Add this copy of Identifying Hidden Needs to cart. $68.73, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2010 by Palgrave MacMillan.
Add this copy of Identifying Hidden Needs: Creating Breakthrough to cart. $90.83, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Palgrave Macmillan.
Add this copy of Identifying Hidden Needs: Creating Breakthrough to cart. $137.58, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2010 by Palgrave Macmillan.
