A powerful new business tool to enable you to identify, capture and sustain the forces that lead to 'hits' in the market. What makes a hit, a hit? How does a movie like Titanic captivate the public's eye - and break box office records worldwide? What set the Spice Girls apart from the countless other bands struggling to make it big.? What forces thrust Captain Corelli's Mandolin to the top of the bestsellers book chart and enabled it to remain there for months? Just how do hits' happen? In this book, leading market ...
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A powerful new business tool to enable you to identify, capture and sustain the forces that lead to 'hits' in the market. What makes a hit, a hit? How does a movie like Titanic captivate the public's eye - and break box office records worldwide? What set the Spice Girls apart from the countless other bands struggling to make it big.? What forces thrust Captain Corelli's Mandolin to the top of the bestsellers book chart and enabled it to remain there for months? Just how do hits' happen? In this book, leading market consultant Winslow Farrell offers a breakthrough approach uncovering the hidden patterns behind hits.Applying Complexity theory - the science that examines the interactions of various factors in complex systems - to modern businessproblems, Farrell sheds light on the intricate world of consumer behaviour. In doing so, he helps managers to identify the emerging patterns and forces that lead to a hit and the triggers that will enable business es to capture and sustain that hit.
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Add this copy of How Hits Happen: Forecasting Predictability in a to cart. $2.19, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1998 by HarperBusiness.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of How Hits Happen (Business Essentials) to cart. $7.00, good condition, Sold by Book Alley rated 4.0 out of 5 stars, ships from Pasadena, CA, UNITED STATES, published 2000 by Texere Publishing.
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Aged book. Tanned pages and age spots, however, this will not interfere with reading.
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Add this copy of How Hits Happen: Forecasting Predictability in a to cart. $21.36, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1998 by HarperBusiness.
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