Housework and Housewives in American Advertising: Married to the Mop

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal. Read More

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $9.00 (Expires May 25, 2024) 60 Day Rental: $12.00 (Expires Jun 24, 2024) 90 Day Rental: $15.00 (Expires Jul 24, 2024) 120 Day Rental: $18.00 (Expires Aug 23, 2024) 180 Day Rental: $19.50 (Expires Oct 22, 2024) Buy eBook Lifetime Access: $29.99 Title: Housework and Housewives in American Advertising by Jessamyn Neuhaus Publisher: Springer Nature Print ISBN: 9780230114890, 023011489X eText ISBN: 9780230337978 Edition: 2011 Format: PDF eBook	$9.00 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ