Skip to main content alibris logo

Housework and Housewives in Modern American Advertising: Married to the Mop

by

Write The First Customer Review
Housework and Housewives in Modern American Advertising: Married to the Mop - Neuhaus, Jessamyn, Ms.
Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

loading
Housework and Housewives in Modern American Advertising: Married to the Mop 2013, Palgrave MacMillan, New York

ISBN-13: 9781137347237

2011 edition

Trade paperback