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Housework and Housewives in American Advertising: Married to the Mop

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Housework and Housewives in American Advertising: Married to the Mop - Neuhaus, Jessamyn, Ms.
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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

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Housework and Housewives in American Advertising: Married to the Mop 2015, Palgrave MacMillan, New York

ISBN-13: 9781349296187

2011 edition

Trade paperback

Housework and Housewives in American Advertising: Married to the Mop 2011, Palgrave Macmillan, Basingstoke

ISBN-13: 9780230114890

Hardcover