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Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

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Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences - Jauhari, Vinnie, Dr. (Editor)
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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.

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Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences 2021, Apple Academic Press

ISBN-13: 9781774636244

Trade paperback

Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences 2017, Apple Academic Press

ISBN-13: 9781771883788

Hardcover