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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism.

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    eBook icon EPUB eBook Hospitality Marketing and Consumer Behavior

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    • Title: Hospitality Marketing and Consumer Behavior by Vinnie Jauhari
    • Publisher: Taylor & Francis
    • Print ISBN: 9781774636244, 1774636247
    • eText ISBN: 9781315341996
    • Edition: 2021 1st edition
    • Format: EPUB eBook
    $85.25
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