Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

"Hidden in Plain Sight" by a global innovation consultant is a fascinating look at how consumers think and behave. Chipchase, named by "Fortune" as "one of the 50 smartest people in tech," has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that affect buying decisions. Read More

"Hidden in Plain Sight" by a global innovation consultant is a fascinating look at how consumers think and behave. Chipchase, named by "Fortune" as "one of the 50 smartest people in tech," has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that affect buying decisions. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $15.19 Title: Hidden in Plain Sight by Jan Chipchase; Simon Steinhardt Publisher: HarperCollins Print ISBN: 9780062125699, 0062125699 eText ISBN: 9780062125712 Edition: 2013 Format: EPUB eBook	$15.19 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ