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From Impressed to Obsessed: 12 Principles for Turning Customers and Employees Into Life-Long Fans

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From Impressed to Obsessed: 12 Principles for Turning Customers and Employees Into Lifelong Fans - Picoult, Jon
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"Stop satisfying your customers - and start impressing them - using the strategies of Apple, Costco, Disney, and other industry dominators. If you're aspiring to satisfy your customers, then you're aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Renowned customer experience expert Jon Picoult takes you on a mesmerizing journey, showing how customer loyalty is as much about shaping people's ...

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From Impressed to Obsessed: 12 Principles for Turning Customers and Employees Into Lifelong Fans 2021, McGraw-Hill Companies

ISBN-13: 9781264258789

Hardcover