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Foundation Marketing - Hill, Liz, and O'Sullivan, Terry
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This is the core text for The Chartered Institute of Marketing foundation certificate in marketing. Attention is given to the specific elements of marketing covered on the CIM/CIE syllabus, and the influence of ICT on marketing principles and practice is emphasized.

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Foundation Marketing 2003, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273655329

3rd edition

Paperback