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Fans Not Customers: How to Create Growth Companies in a No Growth World

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Fans Not Customers: How to Create Growth Companies in a No Growth World - Hill, Vernon, and Peters, Tom (Foreword by), and Andelman, Bob
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Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhere - so long as you turn your customers into fans. When that happens your customers - who will sing your praises when your competitors' customers are grumbling all the time - become your greatest allies in marketing and sales. Then you can really go for ...

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Fans Not Customers: How to Create Growth Companies in a No Growth World 2012, Ips - Profile Books, London

ISBN-13: 9781781251119

Trade paperback

Fans Not Customers: How to create growth companies in a no growth world 2012, Profile Books Ltd, London

ISBN-13: 9781781251102

Main

Trade paperback