This version of "Marketing Research in a Marketing Environment" teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions. In this book, the practical uses of marketing research are stressed over heavy statistical analysis. This approach reveals how marketing research is really done and how it fits into a product's life cycle. The third edition weaves marketing research into the product management function to help students better understand why ...
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This version of "Marketing Research in a Marketing Environment" teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions. In this book, the practical uses of marketing research are stressed over heavy statistical analysis. This approach reveals how marketing research is really done and how it fits into a product's life cycle. The third edition weaves marketing research into the product management function to help students better understand why research is conducted in the first place.
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Add this copy of Essentials of Marketing Research (McGraw Hill/Irwin to cart. $59.99, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1993 by Irwin Professional Publishing.
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Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Essentials of Marketing Research (McGraw Hill/Irwin to cart. $72.71, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1993 by Richard d Irwin.
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Add this copy of Essentials of Marketing Research (McGraw Hill/Irwin to cart. $72.71, good condition, Sold by Helping Hands Global rated 3.0 out of 5 stars, ships from Kansas city, MO, UNITED STATES, published 1993 by Richard d Irwin.
Add this copy of Essentials of Marketing Research to cart. $112.13, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1992 by McGraw-Hill Education (ISE Editions).
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
