"We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the master's level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the ...
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"We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the master's level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to marketing decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations"--
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Add this copy of Essentials of Marketing Analytics to cart. $68.19, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2021 by McGraw-Hill Education.
Add this copy of Essentials of Marketing Analytics to cart. $74.04, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2024 by McGraw Hill LLC.
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New in very good dust jacket. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. ISBN of International Edition is different than US Edition. (5-7 Days Delivery) International/Global edition. Softcover/paperback. Same content as US Edition. ISBN of International Edition is different than US Edition.
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