A consolidated coverage (paperback and 17 chapters) of the principles of marketing, Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but also for its presentation of the marketplace as a dynamic interplay of relationships. The principles of marketing are presented in an integrated fashion, including the integration of the Internet and Wardlow CD-ROM throughout the text. New to this edition, the integration of the global chapter in to the body of the work, a total rewrite of the logistic ...
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A consolidated coverage (paperback and 17 chapters) of the principles of marketing, Zikmund and d'Amico's Effective Marketing stands out not only for its ease of reading, but also for its presentation of the marketplace as a dynamic interplay of relationships. The principles of marketing are presented in an integrated fashion, including the integration of the Internet and Wardlow CD-ROM throughout the text. New to this edition, the integration of the global chapter in to the body of the work, a total rewrite of the logistic area, and the ethics in practice cases have been replaced by ethical questions and exercises.
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Add this copy of Effective Marketing to cart. $6.36, very good condition, Sold by Mr. Bookman Inc. rated 4.0 out of 5 stars, ships from Franklin, PA, UNITED STATES, published 1997 by Cengage Learning.
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Seller's Description:
TRUST OUR FEEDBACK RATING-USED VERY GOOD.2. Construction of the book is very good i.e. Tight spine. No loose pages. Clean pages. No writing, highlighting, marks or underlining on the pages. Some page discoloration. Reasonably tidy looking front cover with only a few minor creases or marks. Minor shelf wear along the edges and sides of the book. All books are mailed out in a bubble wrap mailer to protect your purchase. Orders are ALWAYS shipped same day or next day with FREE TRACKING emailed to you automatically. (WE TRY HARD TO DESCRIBE OUR BOOKS ACCURATELY SO YOU CAN BUY WITH CONFIDENCE)
Add this copy of Effective Marketing: Creating and Keeping Customers to cart. $19.33, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1996 by West Publishing Company.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. With owner's name inside cover. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1650grams, ISBN: 0314042377.
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