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Effective Complaint Management: The Business Case for Customer Satisfaction

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Effective Complaint Management: The Business Case for Customer Satisfaction - Stauss, Bernd, and Seidel, Wolfgang
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This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfied customers. Dissatisfied customers are at risk of migrating; accordingly, neglecting professional complaint management poses a considerable threat to customer relationships, sales and profits. The book offers a comprehensive management concept, which emphasizes direct contact ...

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Effective Complaint Management: The Business Case for Customer Satisfaction 2019, Springer, Cham

ISBN-13: 9783319987040

2nd 2019 edition

Hardcover