The first book which explains why all companies need to market to women AND teaches them how to do it. Women are now the primary decision makers or significant influencers in more than 80% of consumer purchasers. And they're not just buying makeup and washing powder and keeping the storecupboard stocked. Women are responsible for 65% of vehicle purchases, 50% of personal computer purchases and also buy a hefty percentage of all luxury items, travel and leisure products. They have emerged as the most influential consumer ...
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The first book which explains why all companies need to market to women AND teaches them how to do it. Women are now the primary decision makers or significant influencers in more than 80% of consumer purchasers. And they're not just buying makeup and washing powder and keeping the storecupboard stocked. Women are responsible for 65% of vehicle purchases, 50% of personal computer purchases and also buy a hefty percentage of all luxury items, travel and leisure products. They have emerged as the most influential consumer force in history. But while there are countless books about how women think differently, talk differently and feel differently, this is the first about how they buy or relate to brands differently. Women want to form a bond with the companies and brands they do business with. And they are increasingly in a position to demand this relationship and to punish marketers who fail to deliver it by taking their business to those few enlightened marketers who 'get it' - the ones who are creating brands that women will want to join, not just to buy. Faith Popcorn, leading consumer trend forecaster and consultant to the Fortune 500, calls this growing trend EVEolution and she predicts it will redefine the way companies and brands of all kinds and all categories create profitable and enduring consumer relationships. In this book she demonstrates the operating principles for good marketers, who, when it comes to their female consumers, have been behaving badly, guiding them through the eight truths that will give them the ability to successfully market to women.
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Add this copy of Eveolution: Eight Truths of Marketing to Women to cart. $1.98, good condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2000 by Hyperion.
Add this copy of Eveolution: the Eight Truths of Marketing to Women to cart. $2.68, fair condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Hachette Books.
Add this copy of Eveolution: the Eight Truths of Marketing to Women to cart. $2.69, good condition, Sold by Once Upon A Time Books rated 2.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2000 by Hyperion.
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Seller's Description:
Good in good dust jacket. This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of Eveolution: the Eight Truths of Marketing to Women to cart. $2.70, good condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES, published 2000 by Hachette Books.
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Seller's Description:
The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Add this copy of Eveolution: Eight Truths of Marketing to Women to cart. $3.70, like new condition, Sold by JR Books rated 5.0 out of 5 stars, ships from Grand Rapids, MI, UNITED STATES, published 2000 by Hachette Books.
Add this copy of Eveolution: the Eight Truths of Marketing to Women to cart. $4.58, good condition, Sold by Kayleighbug Books rated 5.0 out of 5 stars, ships from CEDAR GROVE, WV, UNITED STATES, published 2000 by Hyperion.
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Good in Good jacket. Size: 6x1x9; No Stock Photos! We photograph every item. ex-library with usual markings; light edge wear to boards and jacket; America's leading trend forecaster and bestselling author predicts the next revolution in American business: EVEolution. Using case studies, cultural signals, and statistical data, Popcorn shows that, within a decade, the companies that do the best job marketing to women will dominate every significant product and service category.
Add this copy of Eveolution: Eight Truths of Marketing to Women to cart. $4.60, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2000 by Hachette Books.
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Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Eveolution: the Eight Truths of Marketing to Women to cart. $6.00, good condition, Sold by Dunaway Books rated 4.0 out of 5 stars, ships from Saint Louis, MO, UNITED STATES, published 2000 by Hyperion.
Add this copy of Eveolution: the Eight Truths of Marketing to Women to cart. $6.25, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Hyperion.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Eveolution: the Eight Truths of Marketing to Women to cart. $7.39, very good condition, Sold by Cheryls-Books rated 5.0 out of 5 stars, ships from Vinemont, AL, UNITED STATES, published 2000 by Hyperion.