Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book. Read More

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book. Read Less

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  	This is a digital edition of this title. Rent eBook (5 Options) 30 Day Rental: $15.00 (Expires Jun 15, 2024) 60 Day Rental: $20.00 (Expires Jul 15, 2024) 90 Day Rental: $25.00 (Expires Aug 14, 2024) 120 Day Rental: $30.00 (Expires Sep 13, 2024) 180 Day Rental: $32.50 (Expires Nov 12, 2024) Buy eBook Lifetime Access: $49.99 Title: Driving Demand by Carlos Hidalgo Publisher: Springer Nature Print ISBN: 9781137526786, 1137526785 eText ISBN: 9781137526809 Edition: 2015 2015 edition Format: PDF eBook	$15.00 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ