Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
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Add this copy of Driving Demand: Transforming B2b Marketing to Meet the to cart. $0.99, good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2015 by Springer.
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Good with no dust jacket. 1137526785. This book is in good condition; no remainder marks. Missing dustjacket: The book has some shelfwear. Some sparse underlined passages: most pages are clean.; Height: 9.3 Inches, Length: 6 Inches, Weight: 1.08908357428 Pounds, Width: ; 220 pages.
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