An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authors' own research--from coffee in Bangkok and boredom in New Zealand to computing in the United States--using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography.
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An essential new guide to the theory and practice of conducting ethnographic research in consumer environments, drawing on decades of the authors' own research--from coffee in Bangkok and boredom in New Zealand to computing in the United States--using methodologies from focus groups and rapid appraisal to semiotics and visual ethnography.
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Add this copy of Doing Anthropology in Consumer Research to cart. $2.11, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2007 by Routledge.
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