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Digital Customer Service: Transforming Customer Experience for an On-Screen World

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Digital Customer Service: Transforming Customer Experience for an On-Screen World - Delisi, Rick, and Michaeli, Dan
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"This book describes how the digital transformation of Customer Service at both an operational and cultural level is happening at some companies right now--and why customers love it. Digital customer service is turning out to be easier, more cost-effective, and more personally rewarding than most would have expected--even within legacy companies that were founded 50 or 100 years ago. Digital Customer Service explains how every service interaction can and should happen right on the customer's own screen?any screen?including ...

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