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Design and Management Service Processes: Keeping Customers for Life

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Design and Management Service Processes: Keeping Customers for Life - Ramaswamy, Rohit
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In recent times, the role of service has become a critical differentiator between companies that are merely ordinary and those that are truly exceptional. Companies can create and maintain a competitive advantage and can keep loyal customers returning for life by consistently delivering a level of service that delights customers. To do this, exceptional quality needs to be designed into the service when it is first created, and maintained through the life of the service. This book, intended for managers in both ...

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Design and Management Service Processes: Keeping Customers for Life 1996, Addison-Wesley Educational Publishers Inc, New Jersey

ISBN-13: 9780201633832

Hardcover