The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies - cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI) ...
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The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies - cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI) - we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will tell you how to: Target and delight your customers with unprecedented accuracy and success Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal Capture, organize, and analyze data from every source and activate it across every channel Create a data-powered marketing strategy that can be customized for any audience Serve individual consumers with highly personalized interactions Deliver better customer service for the best customer experience Improve your products and optimize your operating systems Use AI and IoT to predict the future direction of markets You'll discover the three principles for building a successful data strategy and the five sources of data-driven power. You'll hear how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin' Brands leveraged CRM data as a force multiplier for customer engagement. And if you're wondering what the future holds, you'll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a tool kit for success in the face of changes already underway and still to come.
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Add this copy of Data Driven: Harnessing Data and Ai to Reinvent to cart. $2.43, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2018 by McGraw-Hill Companies.
Add this copy of Data Driven: Harnessing Data and Ai to Reinvent to cart. $2.43, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2018 by McGraw-Hill Companies.
Add this copy of Data Driven: Harnessing Data and Ai to Reinvent to cart. $2.43, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2018 by McGraw-Hill Companies.
Add this copy of Data Driven: Harnessing Data and Ai to Reinvent to cart. $2.43, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2018 by McGraw-Hill Companies.
Add this copy of Data Driven: Harnessing Data and Ai to Reinvent to cart. $2.43, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2018 by McGraw-Hill Companies.
Add this copy of Data Driven: Harnessing Data and Ai to Reinvent to cart. $3.03, fair condition, Sold by Goodwill BookWorks rated 4.0 out of 5 stars, ships from Austin, TX, UNITED STATES, published 2018 by McGraw-Hill Companies.
Add this copy of Data Driven: Harnessing Data and Ai to Reinvent to cart. $8.96, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2018 by McGraw-Hill Companies.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Data Driven: Harnessing Data and Ai to Reinvent to cart. $9.04, new condition, Sold by Revolver Market LLC rated 5.0 out of 5 stars, ships from long beach, CA, UNITED STATES, published 2018 by McGraw-Hill Companies.
Add this copy of Data Driven: Harnessing Data and Ai to Reinvent to cart. $12.03, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2018 by McGraw-Hill Education.
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Add this copy of Data Driven: Harnessing Data and Ai to Reinvent to cart. $16.99, good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2018 by McGraw Hill.
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Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
