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Customer Lifetime Value: The Path to Profitability

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Customer Lifetime Value: The Path to Profitability - Kumar, V, Dr.
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Customer Lifetime Value - The Path to Profitability provides methods to measure CLV, strategies for developing customer-centric strategies, explains the implementation of CLV strategies in a B2B and B2C setting, and examines the challenges faced by an organization in implementing a CLV-based framework.

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Customer Lifetime Value: The Path to Profitability 2008, Now Publishers, Norwell, MA

ISBN-13: 9781601981561

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