To promote products effectively and optimise results, marketers must use all of the tools at their disposal in an integrated plan. Noting that marketing productivity is in decline due to saturation of sales messages, increased customer indifference and easily imitated competitive advantage, this book helps marketers create new contexts.
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To promote products effectively and optimise results, marketers must use all of the tools at their disposal in an integrated plan. Noting that marketing productivity is in decline due to saturation of sales messages, increased customer indifference and easily imitated competitive advantage, this book helps marketers create new contexts.
Read Less
Add this copy of Creating the Marketing Experience: New Strategies for to cart. $5.99, good condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2005 by Thomson.
Add this copy of Creating the Marketing Experience: New Strategies for to cart. $47.90, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1980 by Cengage Learning.
Add this copy of Creating the Marketing Experience: New Strategies for to cart. $53.72, new condition, Sold by EB-Books LLC rated 4.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2005 by Thomson.
Add this copy of Creating the Marketing Experience: New Strategies for to cart. $72.32, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1980 by Cengage Learning.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780324205442.
