Joe Marconi explores the basics of brand marketing, the tailoring of marketing efforts to further the name and equity of a specific brand and examines practical brand-building techniques and issues that concern company identity.
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Joe Marconi explores the basics of brand marketing, the tailoring of marketing efforts to further the name and equity of a specific brand and examines practical brand-building techniques and issues that concern company identity.
Read Less
Add this copy of The Brand Marketing Book to cart. $2.79, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1999 by McGraw-Hill Companies.
Add this copy of The Brand Marketing Book to cart. $2.79, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1999 by McGraw-Hill Companies.
Add this copy of The Brand Marketing Book to cart. $2.79, very good condition, Sold by Open Books Ltd rated 4.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 1999 by McGraw-Hill.
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Seller's Description:
Very good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
Add this copy of The Brand Marketing Book: Creating, Managing and to cart. $24.82, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by NTC Business Books.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780844222578.
Add this copy of The Brand Marketing Book: Creating, Managing and to cart. $24.82, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by NTC Business Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780844222578.
Add this copy of The Brand Marketing Book to cart. $30.27, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by McGraw-Hill.