Creating and Marketing New Products and Services

This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services. Read More

This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $68.75 (Expires Dec 11, 2024) 365 Day Rental: $81.25 (Expires Jun 14, 2025) Buy eBook Lifetime Access: $125.00 Title: Creating and Marketing New Products and Services by Rosanna Garcia Publisher: Taylor & Francis Print ISBN: 9781482203608, 148220360X eText ISBN: 9781482203622 Edition: 2014 1st edition Format: EPUB eBook	$68.75 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ