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Creating Breakthrough Products: Innovation from Product Planning to Program Approval - Cagan, Jonathan, and Vogel, Craig M
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For those students who intend to play a role in product development, including students in engineering, design, and in marketing and other business disciplines. This book identifies key factors associated with product and service innovation, and presents a revolutionary approach to building products that redefine markets - or create new ones.

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Creating Breakthrough Products: Innovation from Product Planning to Program Approval 2001, FT Press, Upper Saddle River, NJ

ISBN-13: 9780139696947

Hardcover