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Coping with Retail Giants: Gaining an Edge Over Discounters

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Coping with Retail Giants: Gaining an Edge Over Discounters - Samli, A Coskun
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"In the retail jungle dominated by giants like Walmart and Costco, survival for small and medium sized retailers will require a major shift from the traditional strategy of merchandise management to focus on generating customer value. Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the ...

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Coping with Retail Giants: Gaining an Edge Over Discounters 2015, Palgrave MacMillan, New York

ISBN-13: 9781137476333

2015 edition

Hardcover

Coping with Retail Giants: Gaining an Edge Over Discounters 2015, Palgrave MacMillan, New York

ISBN-13: 9781349501977

2015 edition

Trade paperback