The new edition of this popular casebook considers current business theory in the context of real business situations. Specially-written cases illuminate key concepts and techniques in strategic management. Focuses on well-known companies from North America, Europe and Asia. New case on Eni S.p.A. and the World oil and gas industry. Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group. Designed to ...
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The new edition of this popular casebook considers current business theory in the context of real business situations. Specially-written cases illuminate key concepts and techniques in strategic management. Focuses on well-known companies from North America, Europe and Asia. New case on Eni S.p.A. and the World oil and gas industry. Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group. Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004). Additional support is available at ... The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.
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Add this copy of Contemporary Strategy Analysis, Cases to cart. $6.90, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2005 by Wiley-Blackwell.
Add this copy of Contemporary Strategy Analysis, Cases to cart. $6.90, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by Wiley-Blackwell.
Add this copy of Contemporary Strategy Analysis, Cases to cart. $6.90, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by Wiley-Blackwell.
