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Contemporary Strategy Analysis: Concepts, Techniques, Applications

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Contemporary Strategy Analysis: Concepts, Techniques, Applications - Grant, Robert M
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This volume provides a contemporary introduction to business strategy analysis, and is intended as a basic text for MBA courses in business policy and business strategy. It explains how formulating effective strategy requires an understanding of the characteristics of the business environment, the characteristics of business enterprise and the basis of competitive advantage. The book provides both MBA students and practising managers with: rigorous integrated analysis, not often present in traditional MBA texts; ...

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Contemporary Strategy Analysis: Concepts, Techniques, Applications 2005, Wiley-Blackwell

ISBN-13: 9781405119993

5th Revised edition

Trade paperback

Contemporary Strategy Analysis: Concepts, Techniques, Applications 2002, Wiley-Blackwell

ISBN-13: 9780631231356

4th edition

Hardcover