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Contemporary Strategy Analysis: Text and Cases Edition

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Contemporary Strategy Analysis: Text and Cases Edition - Grant, Robert M
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Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation. Cases are completely updated to include companies which are prominent in ...

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Contemporary Strategy Analysis: Text and Cases Edition 2016, Wiley, New York

ISBN-13: 9781119120841

9th Revised edition

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