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Contemporary Issues in Branding - Foroudi, Pantea (Editor), and Palazzo, Maria (Editor)
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This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era.

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Contemporary Issues in Branding 2019, Routledge, Oxford

ISBN-13: 9781138368545

Trade paperback

Contemporary Issues in Branding 2019, Routledge, Oxford

ISBN-13: 9781138368538

Hardcover