This book analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global and multi-disciplinary coverage of consumer behaviour. Consumers is praised as the most current text in the field in the areas of technology, research and illustrative examples. - In response to reviewer feedback, the table of contents is rearranged so that topics are presented in a more logical sequence. Students will experience ...
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This book analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global and multi-disciplinary coverage of consumer behaviour. Consumers is praised as the most current text in the field in the areas of technology, research and illustrative examples. - In response to reviewer feedback, the table of contents is rearranged so that topics are presented in a more logical sequence. Students will experience reinforced learning from this new layout as concepts are clearly connected from chapter to chapter. - Ethical Dilemma Boxes expose students to the dark side of consumer behaviour, illustrate how marketing and consumption sometimes lead to negative outcomes, and give examples that can stimulate discussion about marketing ethics. - Over 50 percent of the chapter opening vignettes are new. These open each chapter, set the chapter topic, and introduce the student to consumer trends and needs from all over the world.
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Add this copy of Consumers (McGraw-Hill/Irwin Series in Marketing) to cart. $14.18, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2004 by Irwin/McGraw-Hill.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Consumers (McGraw-Hill/Irwin Series in Marketing) to cart. $19.33, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2003 by Mcgraw-Hill Higher Education.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1900grams, ISBN: 9780071214261.
Add this copy of Consumers to cart. $19.33, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by McGraw-Hill.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1750grams, ISBN: 0071214267.
Add this copy of Consumers to cart. $19.51, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by Mcgraw-Hill Higher Education.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1650grams, ISBN: 9780071214261.