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Consumer Behavior, Global Edition - Schiffman, Leon G., and Wisenblit, Joseph
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For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. Please note that the product you are purchasing ...

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Consumer Behavior, Global Edition 2019, Pearson Education Limited, Harlow

ISBN-13: 9781292269245

12th edition

Paperback

Consumer Behavior, Global Edition 2014, Pearson Education Limited, Harlow

ISBN-13: 9780273787136

11th edition

Paperback