The positive turn in our economy since the Great Recession of 2007 through 2009 has reconfigured our outlook with regard to employment, inflation, and energy prices, as well as our willingness to spend and consume ... The recent trend toward increasing global cooperation among blocks of countries was designed to obtain high standards of living for all participants. The authors of Consumer Behavior: An Applied Approach apply this successful principle of interdependency to the field of marketing. Every chapter features a ...
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The positive turn in our economy since the Great Recession of 2007 through 2009 has reconfigured our outlook with regard to employment, inflation, and energy prices, as well as our willingness to spend and consume ... The recent trend toward increasing global cooperation among blocks of countries was designed to obtain high standards of living for all participants. The authors of Consumer Behavior: An Applied Approach apply this successful principle of interdependency to the field of marketing. Every chapter features a cross-functional debate exercise tied to the chapter's opening vignette. These help students apply the chapter's principles to other business-related disciplines such as accountancy, management, finance, production, and law. Each chapter contains three cross-functional points of view in the Website material. These segments expose students to related disciplines and show them the interrelationship of marketing and consumer behavior to the other functional areas of business: Finance and Economics, Politics, and Strategy and Ethics. The new 5th edition of Consumer Behavior: An Applied Approach gets the reader involved by featuring: An orderly approach to consumer influences. The book starts with the individual influences on behavior and then broadens the perspective to include relevant social/cultural forces. Opening vignettes and corresponding Internet exercises to ease readers into each chapter topic. ""Consumer Behavior in Practice"", ""Global Opportunity"" and ""Ethical Dilemma"" vignettes are entertaining and informative applications that tie in the Chapter material with thought-provoking questions. A running glossary of terms is provided in the page margins to highlight key terms and help students review chapters at a glance. A completely integrated online learning website that includes original chapter cases, video links, interactive self-tests, PowerPoint presentations, along with instructor's resources such as answers to review questions, case solutions, and test bank.
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Add this copy of Consumer Behavior: an Applied Approach to cart. $131.25, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2017 by Kendall/Hunt Publishing Co ,U.S..
Add this copy of Consumer Behavior: an Applied Approach to cart. $213.19, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2017 by Kendall Hunt Publishing.
Add this copy of Consumer Behavior: an Applied Approach to cart. $218.30, good condition, Sold by Book Words rated 2.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2017 by Kendall Hunt Publishing.
Add this copy of Consumer Behavior: an Applied Approach to cart. $349.40, new condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2017 by Kendall Hunt Publishing.
Add this copy of Consumer Behavior: an Applied Approach to cart. $33.75, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Kendall Hunt Publishing.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Consumer Behavior: an Applied Approach to cart. $34.01, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Kendall Hunt Publishing.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Consumer Behavior. an Applied Approach to cart. $112.30, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2005 by Kendall/Hunt Publishing Company.
Add this copy of Consumer Behavior: an Applied Approach to cart. $26.84, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by Prentice Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 9780130895028.
Add this copy of Consumer Behavior: an Applied Approach to cart. $26.84, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by Prentice Hall.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 9780130895028.
Add this copy of Consumer Behavior: an Applied Approach to cart. $2.98, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2000 by Prentice Hall.