Concise Encyclopedia of Advertising

From Alternative Media to the Wheeler-Lea Amendment, this book is a handy reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. To view an excerpt online, find the book on our QuickSearch catalog at ... Read More

From Alternative Media to the Wheeler-Lea Amendment, this book is a handy reference of the vocabulary unique to the advertising industry. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms used in advertising. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. To view an excerpt online, find the book on our QuickSearch catalog at ... Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $43.98 (Expires Nov 11, 2024) 365 Day Rental: $51.97 (Expires May 15, 2025) Buy eBook Lifetime Access: $79.95 Title: Concise Encyclopedia of Advertising by Robert E Stevens; David L Loudon; Kenneth E. Clow; Donald Baack Publisher: Taylor & Francis Print ISBN: 9780789022110, 0789022117 eText ISBN: 9781317787303 Edition: 2005 1st edition Format: EPUB eBook	$43.98 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ