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Complaint Management Excellence: Creating Customer Loyalty Through Service Recovery

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Complaint Management Excellence: Creating Customer Loyalty through Service Recovery - Cook, Sarah
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Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both lose existing customers and alienate potential new ones. Complaint Management Excellence provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. In order to arrive at a culture where complaints are ...

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Complaint Management Excellence: Creating Customer Loyalty through Service Recovery 2012, Kogan Page Ltd, London

ISBN-13: 9780749465308

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