This textbook examines key areas in the field of consumer behaviour. It draws on British reseach and British markets to focus on the evidence and explanations for changes in consumption and social behaviour. Patterns of response to sales promotions and media advertising are also included. Throughout the book, the analysis of the text is supported by practical exercises. The book is designed for students taking MBA, MA (Marketing), BA (Business Studies), BA (Economics), DMS and Post-Graduate Diploma in Marketing Courses.
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This textbook examines key areas in the field of consumer behaviour. It draws on British reseach and British markets to focus on the evidence and explanations for changes in consumption and social behaviour. Patterns of response to sales promotions and media advertising are also included. Throughout the book, the analysis of the text is supported by practical exercises. The book is designed for students taking MBA, MA (Marketing), BA (Business Studies), BA (Economics), DMS and Post-Graduate Diploma in Marketing Courses.
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Add this copy of Changing Consumer Behaviour to cart. $20.84, new condition, Sold by Media Smart rated 3.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 1992 by Cassell & Company Ltd. LBS.
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Add this copy of Changing Consumer Behaviour to cart. $43.07, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1992 by Cassell.
Add this copy of Changing Consumer Behaviour to cart. $43.66, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1991 by Thomson Learning.
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Brand New! Fast Delivery US Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-12 days and we do have flat rate for up to 2LB. Extra...
Add this copy of Changing Consumer Behaviour to cart. $50.40, new condition, Sold by Universal Book Store rated 5.0 out of 5 stars, ships from Princeton Junction, NJ, UNITED STATES, published 1992 by SP MISC.
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Bookis In New condition and ship within One Working Day. Tracking Number Provide by Customer 12-24 In To Hour, Deliver by FedEx & Aramex, UPS, & USPS Act. Order can be delivered worldwide With In 8-14 Working day Delivery.
Add this copy of Changing Consumer Behaviour to cart. $207.17, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1991 by Cengage Learning EMEA.
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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Inscription on the first page, typically just a name but may include a dedication or a brief personal message.