This textbook examines key areas in the field of consumer behaviour. It draws on British reseach and British markets to focus on the evidence and explanations for changes in consumption and social behaviour. Patterns of response to sales promotions and media advertising are also included. Throughout the book, the analysis of the text is supported by practical exercises. The book is designed for students taking MBA, MA (Marketing), BA (Business Studies), BA (Economics), DMS and Post-Graduate Diploma in Marketing Courses.
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This textbook examines key areas in the field of consumer behaviour. It draws on British reseach and British markets to focus on the evidence and explanations for changes in consumption and social behaviour. Patterns of response to sales promotions and media advertising are also included. Throughout the book, the analysis of the text is supported by practical exercises. The book is designed for students taking MBA, MA (Marketing), BA (Business Studies), BA (Economics), DMS and Post-Graduate Diploma in Marketing Courses.
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Add this copy of Changing Consumer Behaviour to cart. $18.85, new condition, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 1992 by Cassell.
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Add this copy of Changing Consumer Behaviour to cart. $44.30, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1992 by Cassell.
Add this copy of Changing Consumer Behaviour to cart. $45.97, new condition, Sold by discount_scientific_books rated 4.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1992 by Cassell.
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