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Cengage Advantage Books: Marketing Principles and Best Practices (with Infotrac )

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Cengage Advantage Books: Marketing Principles and Best Practices (with Infotrac ) - Hoffman, K Douglas
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Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have collaborated in writing a leading-edge, contemporary principles of marketing textbook.

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Cengage Advantage Books: Marketing Principles and Best Practices (with Infotrac ) 2005, South Western Educational Publishing

ISBN-13: 9780324305722

3rd edition

Unknown binding