The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
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The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
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Add this copy of Essentials of Services Marketing (2nd Edt) to cart. $14.74, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by South-Western Thomson.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9780030288920.
Add this copy of Essentials of Services Marketing to cart. $24.58, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by South-Western.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9780030288920.
Add this copy of Essentials of Services Marketing to cart. $24.58, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by South-Western.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9780030288920.
Add this copy of Essentials of Services Marketing: Concepts, Strategies to cart. $33.13, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by South-Western.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1200grams, ISBN: 9780030288920.
Add this copy of Essentials of Services Marketing: Concepts, Strategies to cart. $44.66, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2001 by South-Western College Pub.
Add this copy of Essentials of Services Marketing: 2nd Concepts, to cart. $56.75, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by South-Western Publishing.
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Very Good Condition. Some marking. There is wear to this books cover. Nice looking book. Quantity Available: 1. ISBN: 0030288924. ISBN/EAN: 9780030288920. Pictures of this item not already displayed here available upon request. Inventory No: 1560755023.
Add this copy of Essentials of Services Marketing: 2nd Concepts, to cart. $57.00, like new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by South-Western Publishing.
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Seller's Description:
As New. Text has some Very minor marking, cover in excellent condition Quantity Available: 1. ISBN: 0030288924. ISBN/EAN: 9780030288920. Pictures of this item not already displayed here available upon request. Inventory No: 1560755024.
Add this copy of Essentials of Services Marketing: 2nd Concepts, to cart. $57.00, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by South-Western Publishing.
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Seller's Description:
Very Good Condition. Some marking. There is wear to this books cover. Nice looking book. Quantity Available: 1. ISBN: 0030288924. ISBN/EAN: 9780030288920. Pictures of this item not already displayed here available upon request. Inventory No: 1560755022.
Add this copy of Essentials of Services Marketing: 2nd Concepts, to cart. $58.95, like new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by South-Western Publishing.
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Seller's Description:
As New. Text Appears Clean, there is some light wear to the corners as if it were bumped. Nice looking book! Quantity Available: 1. ISBN: 0030288924. ISBN/EAN: 9780030288920. Pictures of this item not already displayed here available upon request. Inventory No: 1560755251.
Add this copy of Essentials of Services Marketing: Concepts, Strategies to cart. $71.00, new condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2001 by South-Western Publishing.
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Seller's Description:
New. Brand New, Very Crisp Quantity Available: 1. ISBN: 0030288924. ISBN/EAN: 9780030288920. Pictures of this item not already displayed here available upon request. Inventory No: 1560733937.