Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following.
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Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following.
Read Less
Add this copy of Built to Love: Creating Products That Captivate to cart. $14.66, new condition, Sold by eQuip Online rated 3.0 out of 5 stars, ships from Aliquippa, PA, UNITED STATES, published 2010 by Berrett-Koehler Publishers.
Add this copy of Built to Love: Creating Products That Captivate to cart. $17.58, new condition, Sold by EB-Books LLC rated 3.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2010 by Berrett-Koehler Publishers.
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