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Brandchild: Remarkable Insights Into the Minds of Today's Global Kids and Their Relationship with Brands

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Brandchild: Remarkable Insights Into the Minds of Today's Global Kids and Their Relationship with Brands - Lindstrom, Martin
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A unique exploration of children's relationships with consumer brands, this fully revised paperback edition of the bestseller is packed with previously unpublished data, numerous case studies, and exclusive interviews with the world's brand leaders.

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Brandchild: Remarkable Insights Into the Minds of Today's Global Kids and Their Relationship with Brands 2004, Kogan Page, London

ISBN-13: 9780749442842

Revised edition

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