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Basic Marketing Research - Malhotra, Naresh
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For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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Basic Marketing Research 2011, Pearson, Upper Saddle River

ISBN-13: 9780132544481

4th Revised edition

Trade paperback

Basic Marketing Research 2005, Prentice-Hall, Harlow

ISBN-13: 9780131971219

Paperback

Basic Marketing Research 2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131525429

2nd edition

Hardcover