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Bag the Elephant - Kaplan, Steve
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Now available in paperback, the bestselling book tells how smart businesspeople can woo and keep those all-important elephants--the big, make-or-break customers. Like its companion, the "New York Times" bestseller "Be the Elephant," it is filled with dynamic advice and real-life examples.

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Bag the Elephant 2008, Workman Publishing, New York, NY

ISBN-13: 9780761145240

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